The Lazy Influencer

Building an online presence takes constant effort — creating content, finding ideas, staying relevant and posting consistently. But how much of that could AI actually do? The Lazy Influencer is an experiment in creating and growing a digital personality with as little human effort as possible. From content ideas and visuals to captions and publishing, the project explores how far AI and automation can take the role of a creator — and what happens when the person behind the account decides to be intentionally lazy.